Search engine optimization (SEO) is trying to improve the visibility of your website in search engines like Google without paying the search engine, also know as “organic” search results. Generally the higher your site appears on search results lists, the more visitors you will get, and hopefully the conversions you will achieve.
As an Online marketing strategy, SEO is a game of two halves, and both are important. The first task involves editing your sites content to increase its relevance to specific keywords. Next comes the second part, promoting your site to increase the number of backlinks, in other words the number of links to your site from other sites.
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design (White hat), and those techniques of which search engines do not approve (black hat). Search engines will de-index any site it finds using black hat methods, whereas White hats tend to produce results that last a long time.
At Elephant Computers Solutions we only ever use white hat SEO
An SEO technique is considered white hat if it conforms to the search engines’ guidelines and is honest. Basically it is all about ensuring that the content a search engine indexes is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, rather than attempting to trick the search engine.
SEO may generate an adequate return on investment. However it is considered wise business practice for websites to liberate themselves from dependence on search engine traffic. It should not be your only means of letting visitors know about you. The reason for this is that some large websites have reported that most of their traffic comes from referrals on other sites. In fact 43% of this sites traffic comes from referrals compared to 25% from search engines. This believe it or not will also help boost your rankings. How? Google believes that a website is more important if relevant sites with a good ranking link to your website. It also tries to measure how many times your site is visited, the more visitors click on your link the more important you are and the higher you will be in the rankings. So by producing quality content visitors will start talking about your site and linking to it.
We can help you create a quality design with quality content